Question: At which point in the STP process does a firm ensure its segmentation strategy is consistent with and derived from its strengths, weaknesses, opportunities, and

At which point in the STP process does a firm ensure its segmentation strategy is consistent with and derived from its strengths, weaknesses, opportunities, and threats?

Multiple Choice

when the firm chooses a particular method for segmenting its market

when the firm articulates the vision or objectives of its marketing strategy

when the firm determines which segment is worth pursuing

when the firm assesses the attractiveness of a target market

when the firm presents the value of its product or service

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