Athlete endorsers are often viewed as role models and expected to portray positive character traits while maintaining high moral standards, though in recent years, some athletes have rebelled against this notion. However, in some cases, teams, organizations, and brands will be willing to overlook moral or ethical blunders and character issues if a player is popular with the target audience. What is your opinion about the moral, ethical, and character standards in place for athlete endorsers? Drawing on the tenets of a Christian worldview (CWV) perspective, what would you do if you were asked to sign an athlete endorser with questionable character or moral and ethical values that were in conflict with your own?