Attempt ANY TWO questions from this section. Each question carries $25$ marks.

C$1.$ Consumer product definition $(1)$ and it can be classified by a number of criterion and marketers should appropriate marketing program according to consumer buying behaviour.

$($a$)$ Name and describe the four types of consumer products when classified by the criteria of usage.

$($b$)$ Discuss the four types of buying behaviour example.

C$2.($a$)$ List the steps of the consumer buyer decision process

$($b$)$ Distinguish high vs$.$ low involvement purchases

$($c$)$ Describe five stages in the new product adoption process

C$3.$ Rather than trying to compete in an entire Market, each Company identifies the parts of the Market that it can serve best.

$($a$)$ Name and describe the four $(4)$ bases commonly used to segment the market.

$($b$)$ Define the concept of positioning for competitive advantage $(4$ marks$)$ and provide an example of a positioning statement$(5$ marks$).$

$($c$)$ Discuss advantages of branding and describe competitive advantage of a strong brand

C$4.$ The Product Lifecycle $($PLC$)$ Model provides a way to trace the stages of a product's acceptance and success in the market

$($a$)$ List and describe the four stages in the PLC

$($b$)$ Describe any three individual product decisions

C$5.$ Companies must closely monitor and adapt the position over time to match changes in consumer needs and competitors' strategies.

$($a$)$ Describe competitive marketing intelligence and its sources

$($b$)$ Identify Sustainable competitive advantages

$($c$)$ Discuss new marketing communications model

C$6.($a$)$ Discuss the targeting strategies

$($b$)$ Compare and contrast a conventional distribution channel with a vertical marketing system $(4$ marks$).$ Describe the three different types of vertical marketing systems $(9$ marks$).$

C$7.($a$)$ Introduce type of marketing intermediaries

$($b$)$ Discuss any four $(4)$ functions of the members of a marketing channel

$($c$)$ Discuss any three $(3)$ product mix pricing strategies

C$8.($a$)$ Outline the steps in developing effective marketing communications.

$($b$)$ Help marketing manager choose communication channels and media

$($c$)$ Discuss the three typed of appeals in designing message contemt.