Attempts 1 Average 1/ 2 8 . Individual Problems 14-6 At a student cafe, there are equal numbers of two types of customers with the following values. The cafe owner cannot distinguish between the two types of students because many students without early classes arrive early anyway (ive., she cannot price-discriminate). Students with Early Classes Students without Early Classes Coffee 70 50 Banana 54 104 The marginal cost of coffee is 5 and the marginal cost of a banana is 20. The cafe owner is considering three pricing strategies: 1. Mixed bundling: Price bundle of coffee and a banana for 164, or just a coffee for 70. 2. Price separately: Offer coffee at 60, price a banana at 104. 3. Bundle only: Coffee and a banana for 124. Do not offer goods separately. Assume that if the price of an item or bundle is no more than exactly equal to a student's willingness to pay, then the student will purchase the item or bundle. For simplicity, assume there is just one student with an early class, and one student without an early class. Price Strategy Revenue from Pricing Strategy Cost from Pricing Strategy y Profit from Pricing Strategy 1. Mixed Bundling 2. Price Separately 3. Bundle Only Pricing strategy * yields the highest profit for the cafe owner. Grade It Now Save & Continue Continue without saving