Attempts Keep the Highest / 2 5. Risk analysis in capital budgeting Projects differ in risk, and risk analysis is a critical component of the capital budgeting process. Evaluating risk is an important part of the capital budgeting process. Which of the following is measured by its effect on the firm's beta coefficient? Stand-alone risk Corporate, or within-firm, risk Market, or beta, risk Risk-adjusted cost of capital The problem with using when trying to adjust for projects that are more risky or less risky than a firm's average project is that these adjustments are extremely subjective and difficult to justify