Question: Attribution models, relative to heuristic methods, gives managers greater confidence that their decisions are with the limited resources they have. a . minimizing a desired

Attribution models, relative to heuristic methods, gives managers greater confidence that their decisions are with the limited resources they have.
a. minimizing a desired marketing outcome
b. maximizing a desired marketing outcome
c. underperforming
d. at least as good as the percentage of sales method
Attribution models, relative to heuristic

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