Question: Attribution theory helps consumers understand a . the causes / reasons of why a product failed to perform satisfactorily b . the impression formation process

Attribution theory helps consumers understand
a. the causes/reasons of why a product failed to perform satisfactorily
b. the impression formation process
c. the relationship between learning from experience and equity theory
d. the relationship between attitudes and behavior
e. why brand loyalty occurs
Attribution theory helps consumers understand a. the causes/reasons of why a

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