Atwell Brewing is a medium sized craft brewing operation. It has 5 brewpubs offering food and drink across the Sea to Sky corridor and also sells beer via BC liquor stores. It started from a single brewpub run by the brewer and founder, Alanna Cooper, and now employs 150 people in a mix of head office, brewery, delivery, front of house and rear of house roles.

Alanna is really proud of the business she has built and has tried to contribute to the community, typically in the form of small donations to local charities. Now that her business has grown in scale she want to make corporate social responsibility of key part of her business, both in terms of her supply chain and via standalone initiatives. To that end, she employs you as her Chief Operating Officer and asks you to outline a plan for how you would make Atwell Brewing a leader in the sector in relation to corporate social responsibility.

Please write a short essay outlining the steps you would take to achieve this goal.

For the best marks you will need to address:

What core business and standalone initiatives you might seek to implement;

What management and employee support you might need;

How you would track, audit and communicate performance against your goals; and

How your corporate social responsibility initiatives might evolve over time as the business continues to grow.

Please use specific examples that might apply to this business.