AUBMC is one of the most reputable teaching medical centres in Lebanon and the Middle East. It
Question:
AUBMC is one of the most reputable teaching medical centres in Lebanon and the Middle East. It has earned three international accreditations (JCI, Magnet and CAP) and is known to employ the best medical doctors in the region. However, AUBMC has suffered from many internal and external issues that have stifled its progress. It operates in a very unstable political and economic environment and faces chronic operational inefficiencies along with high staff and patient dissatisfaction. Under its previous leadership, AUBMC operated in a cost-containment mode and followed a strategy of “cutting losses.” Until 2010, AUBMC incurred a yearly deficit of around $7,000,000. Also, AUBMC suffered from a culture of antagonism and enmity among its different departments, which was reflected in its service level and the job satisfaction of its doctors, nurses and staff. To assess the situation of AUBMC, the newly recruited dean, Dr. Mohamed Sayegh, formed a team to investigate the internal culture and external environment of the Medical Center. With the challenges facing AUBMC, Sayegh drafted a strategic plan that shifted the previous cost-containment approach into
heavy investment in growth and development. Through the establishment of centres of excellence and new buildings and the active hiring of top-notch doctors, AUBMC defied the logic of keeping a low profile in times of turbulence. After all, AUBMC operates in a very unstable country with immense economic and social challenges. This drastic change in strategy entails intensive changes to the internal culture and processes of the Medical Center and aggressive fundraising efforts to finance the ambitious
growth plan. Will Sayegh be able to achieve his AUBMC 2020 vision despite all the challenges? Was he realistic in assessing the strengths, weaknesses, opportunities and threats for AUBMC?
Question 3 (Up to 20% Marks): 500 words+/- 10%)
On the basis of the case provided, evaluate how you would shield the internal culture from the prevalent chaotic external culture.
Expert Answer:
Medical centers are well known health care institutions which majorly contributes in the incorporate medical as well as other professional staff too I... View the full answer
