Speaker _________________________________________Topic __________________________________

What is the audience for this speech? _______________________________________________________________________________________________________________________________________________________

What is the specific purpose of this speech? __________________________________________________________________________________________________________________________________________________

In choosing a specific purpose, how can you narrow the topic so it will be appropriate to this audience?______________________________________________________________________________________________________________________________________________________________________________________

Demographic audience analysis:

What special adaptation is necessary in the speech because of the audience’s age ________________________________________________________________________________________

religion _____________________________________________________________________________________

racial, ethnic, and cultural background ____________________________________________________________

gender and sexual orientation ___________________________________________________________________

group membership ___________________________________________________________________________

other (specify) _______________________________________________________________________________

Situational audience analysis:

What special adaptation is necessary in the speech because of the audience’s size ________________________________________________________________________________________

response to the physical setting _________________________________________________________________

knowledge about the topic  _____________________________________________________________________

interest level in the topic  _______________________________________________________________________

attitude toward the topic  ______________________________________________________________________

disposition toward the speaker __________________________________________________________________

disposition toward the occasion _________________________________________________________________