Audience analysis:

Presentation Scenario: A presentation offering simple computer security tips your company can employ to avoid problems.

Answer the question below. If a question is not relevant to the scenario, say so and explain why.

1. Who are they? (To properly diagnose an audience, you need to understand who they are.)

2. What's your relationship with the audience? Who are you? For example, Are you an expert in the field? Are you a peer? Are you the boss?

3. What do they value? (Knowing what matters most to your audience allows you to align your speech topic with their most deeply-held values.)

4. How relevant is your topic to them?