Question: Authentic Cup is trying to decide which product to showcase on their homepage in order to increase online sales: their classic product, Sidamo Ethiopia coffee,

Authentic Cup is trying to decide which product to showcase on their homepage in order to increase online sales: their classic product, Sidamo Ethiopia coffee, or their new product from Columbia Valley, WA

,

Charles Smith

2006

Royal City Syrah

[

red wine

] .

Jasnah, their Chief Executive Officer

(

CEO

)

wants to showcase the coffee because she believes they need to stick to their roots in coffee to improve online sales. Kaladin, their Chief Marketing Officer

(

CMO

),

believes that showcasing their new product

[

red wine

]

will help them to expand their market and that showing their well

-

known coffee will not improve online sales at all. Who do you agree with, if any? Please explain why or why not?

Authentic Cup is trying to decide which product to showcase on

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