Auto Concepts Project PART 1 Part 1 50 points Part 2 50 points Total project 100 points Cory Rogers is ready to launch a new model You are charged with providing the following analysis and recommendations to enable him to make a decision that would increase Auto Concepts revenue stream Part 1 Assignment Determine the SPSS test for each of the questions below Use your Statistical Tests Summary and textbook to help you determine the appropriate tests Type and submit a document with your chosen test by question number (5 pts) What model automobile should Auto Concepts add to their product line (10 pts) Is the desirability of the model chosen in question 1 equal to 4 3 (15 pts) What there a difference in means for the model chosen in question 1 based on Marital status Level of education Gender (5 pts) Is there an association between a particular lifestyle and desirability of the model you chose in question 1 (10 pts) For the model chosen in question 1, what are the media habits for TV show Radio genre (5 pts) Determine the predictive model for desirability of the model chosen in question 1 using the associated lifestyle from Question 4

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Question: Auto Concepts Project: PART 1 Part 1 = 50 points Part 2 = 50 points Total project = 100 points Cory Rogers is ready to

Auto Concepts Project: PART 1

Part 1 = 50 points

Part 2 = 50 points

Total project = 100 points

Cory Rogers is ready to launch a new model. You are charged with providing the following analysis and recommendations to enable him to make a decision that would increase Auto Concepts revenue stream.

Part 1 Assignment: Determine the SPSS test for each of the questions below. Use your Statistical Tests Summary and textbook to help you determine the appropriate tests. Type and submit a document with your chosen test by question number.

(5 pts) What model automobile should Auto Concepts add to their product line?

(10 pts) Is the desirability of the model chosen in question #1 equal to:
1. 4?
2. 3?

(15 pts) What there a difference in means for the model chosen in question #1 based on
1. Marital status?
2. Level of education?
3. Gender?

(5 pts) Is there an association between a particular lifestyle and desirability of the model you chose in question #1?

(10 pts) For the model chosen in question #1, what are the media habits for:
1. TV show?
2. Radio genre?

(5 pts) Determine the predictive model for desirability of the model chosen in question #1 using the associated lifestyle from Question #4.

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