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Pay close atiention to the instructions. Part of your grade is based on whether you followed the instructions, and you will receive full points if you followed AIL. the instructions, or zero points if you didn't. Why is that important? I have two days from the time the Summer term ends until I have to submit final grades. To give this exam the attention it deserves, and still meet the deadline, I need it to be organized in a way that I am not searching for your answers, that I can grade in a timely manner, and that you can know exactly why you received the score you did.

The objective here is for you to reflect on personal buying behavior uning content from the course.

Discuss the following:

A recent parchase you made and the decibion$-$making process. Include the following: $20$ pts$.$ This is really a pretty easy $20$ points if you answer all three parts and are articulate and clear in your response. Points deducted if I am just not quite sure of the need, orteria, and$/$or reavon$)$

The need I had that led me to make the purchase was $$

The evaluation criteria I used to help me decide what specifically to purchase were $$

The reason I chose the specific product and brand I did was $.$

List at least two internal influences that played into your decision $(10$ pts: To get full credit here, you need to correctly identify the internal influences $-$ this is from chapter $\frac{1}{?}$ Introduction. We even covered it with the DFW assignment.$)$

List at least two external influences that played into your decibion $(10$ pts: To get full credit here, you need to correctly identify the external influences $-$ this is from chapter $1/$introduction$.$ We even covered it with the DrW assigrment. This was a commonly missed question in the DFW assignment. Focus on what is in the modell.

Considering that needs are sometimes expressed through wants, discuss the alternatives to satisfy the need you had. For example, I may say, "I need a Celsias" but really the human need I have is "increased energy. I don't "need" a Celsius I WANT the Celsius to satisfy the need. So$,$ if this were me answerirs the question, I would explain the difference between wants and needs and what else I could have done or purchased. For example, I could take a nap. I could take a natural supplement, I could drink coffee or sods$\_(20$ points: To get full credit here, you need to be able to demonstrate that you understand the difference between wants and needs and how consumers buy products to satisfy a need $-$ not a want$).$

The brand I chose to satisfy my "need" communicates that they can best solve that need by doing $q,[10$ points: To get full credit here give examples from their messaging and$/$or any other part of the marketing mix $-$ "the actual PRODUCT features": "the way the product is DISTRBUTED", the "PRICE" of the product$).$

How has your understanding of consumer behavior changed this semester $(10$ points: Honestly, this is probably a free $10$ points if it appears you