Avery was a multi$-$sport athlete in high school. She now teaches aerobics and spin classes at her university$$s fitness center. She wears only Nike shoes and sports apparel and has adopted the Nike slogan, $$Just Do It$$ as her personal statement and the way she approaches life. She believes in herself and feels stronger, fitter, and more competitive when wearing or using Nike products. Avery is also an unpaid ambassador for the brand and often posts photos of herself wearing Nike products on her social media accounts. Avery would be classified as being in the $\_\_\_\_\_\_\_$ loyalty group with Nike.

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