**** A&W / McDonald's **** Question 3 (20 marks) Discuss the impact of the macroenvironment forces on the product category of these two brands, and identify four environmental developments that are, or can become, opportunities and threats for them in the next three years. Use facts to explain your response. How can each of the two brands deal with the opportunities and threats previously identified?

Mark breakdown:

- 1 mark for each major marcroenvironment force (6 x 1 = 6 marks)

- 1.5 marks each relevant macroenvironment development well explained (4 x 1.5 = 6 marks)

- 2 marks for each relevant dealing with an identified opportunities and threats (4 x 2 = 8 marks)