**** A&W / McDonald's ****

Question 4 (15 marks)

Describe an advertisement or provide a copy of an advertisement for each of the two brands, and use Maslows Hierarchy of Needs (see pp. 209 and 210 of the textbook) to identify the consumer need that this advertisement wants to trigger. Explain your selection with facts.

Mark breakdown:

• 5 marks for the identification of a relevant need
• 10 marks for the explanation