Awake Running Case - Chapter 9: "Approachable Packaging" ( 3/9 points each question, see Rubric below) 1. In consumer packaged goods (CPsG) that second word is vitally important not only to distinguish a product from its competitors on the shelf, but also communicate brand values and attitudes. Suppose you wish to purchase something from your campus store. Visit one on your campus and take a picture of Awake (if your campus stocks it) along with other confectionary brands on the shelves. Pay particular attention to energy, or health-oriented packaged goods. 2. Make a list of other consumer package goods companies which you feel have done a good job of distinguishing themselves while also representing their brands in a consistent and effective way. Explain the packaging elements you feel are particularly appealing. 3. Awake's brand mascot, an owl named Nevil, is omnipresent in virtually every visible branding element created by Awake. Describe the different ways in which this symbol effectively communicates the brand's message