Awareness

$2$

Decision

$3$

Evaluation and Trial

$4$

Interest

Confirmation

Match each of the options above to the items below.

Porsche wants to blur the distinction between "wants" and "needs" with the introduction of the Porsche Cayman S$.$ Very little information is available in the ad requiring consumers to seek additional information from another marketing source. The ad is teasing consumers.

$3$

The objective of this ad is to inform $-$ to tell customers when they can see the elephants getting a bath at the Calgary Zoo.

$1$

Suave compares its Professional Humectant Conditioner with Nexxus' Humectress. Suave claims to replenish moisture just as well as Nexxus while costing $14$ bucks less!

As the market for digital cameras and prints matures, many competitors are entering the market. Note that the child with the penny in the Snapfish ad helps to get attention, which is an ad's first job. The usage of word price specials $(12$ cents$)$ is designed to induce quicker action by consumers.

Most customers are familiar with Dunkin' Donuts. Keeping the company at the top of consumers' minds is important for continued brand awareness.