Question: A.What is affinity mapping ? Explain by giving examples and using sources B 1. Choose a tourism product/service 2. Then choose a persona 3. Decide

A.What is affinity mapping ? Explain by giving examples and using sources

1. Choose a tourism product/service

2. Then choose a persona

3. Decide if you use affinity mapping or not. Explain why.

4. and draw a costumer journey map for that tourism production/service. Dont forget the vertical and horizontal lines/dimensions. Explain you journey map

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