Question: a)Why is it problematic if a PSA arouses a very high level of fear? b)The elaboration likelihood model (ELM) suggests that there are two qualitatively

a)Why is it problematic if a PSA arouses a very high level of fear?

b)The elaboration likelihood model (ELM) suggests that there are two qualitatively different routes to persuasion: the central route and the peripheral route to persuasion. A) Give an example of the thoughts a person would generate when he/she processes the ad on p.3 through the central route. B) Give an example of the thoughts a person would generate when he/she processes the ad through the peripheral route.

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