B$.1$ Overview $-$ Coursework $1(60\%$ of the module's mark$)$

As a team, you are required to create a stakeholder engagement plan $(30\%)$

Teams must be registered on Moodle no later than week $3.$ The focus of the stakeholder engagement plan is to provide a convincing and robust analysis that supports the conceptual project proposed.

$2.$ An individual analysis of your contribution and the team's performance in the development of the group plan $(30\%)$

You will be assessed on how well you structure the plan and the quality of the insights that you generate. You will be assessed on how well you demonstrate that you can communicate complex ideas making good use of visual aid to support you in that delivery.

B$.2$ The Scenario

Like many post$-$industrial areas, the city of Greyhaven, UK$**$ is facing the dual challenge of urban decay and environmental degradation. Once a thriving industrial hub, for the last $30$ years several parts of the city have fallen into disrepair, with several brownfields and abandoned infrastructure threatening the quality of life for residents.

EcoUrban$**,$ is a London$-$based financial organisation with a strong reputation in the field of sustainability. The company is known for its expertise in green finance, including the investment in green and carbon bonds, as more recently investing in green hydrogen technology projects across the world. As part of its expanding portfolio, EcoUrban is now looking to venture into urban development projects that align with their current initiatives and their economic goals.

Charlotte Reid, the CEO or EcoUrban$**,$ sees great potential in Greyhaven as the starting point for this new venture. She believes, that despite the challenges, Greyhaven offers a unique opportunity to showcase how urban transformation can drive both social good for the city and economic growth for the company. However, some members of the EcoUrban Board of Directors do not share Charlotte's optimism. Concerns about the project's ambiguity and stakeholder buy$-$in have led to hesitation.

To address these concerns, Charlotte has decided to hire your consultancy team. She is seeking a comprehensive stakeholder engagement plan based on a conceptual proposal for a project that can deliver value to both Greyhaven and EcoUrban. You will start by identifying a project that has the potential to gain traction among the city's diverse stakeholders and catalyse sustainable development. Based on the success of your deliverable, EcoUrban will then decide whether to extend the contract with your consultancy to assess the project's feasibility in greater detail.

Section

Indicative Content

Suggested

Length

Identify the project background, objectives, and scope. Explain the purpose and importance of the plan and the key recommendations.

$1.$Executive summary

$2.$Stakeholder Identification and Analysis

$3.$Stakeholder

Engagement Strategy

$4.$High$-$level Implementation and Evaluation

$5.$Recommendations

Ex: What is the main message in this document? What are the main recommendations contained in the plan? How is the plan relevant to the ASF's strategy$/$mission$?$

Identify and categorise the key stakeholders in the project. Analyse their needs, interests, potential contributions, expectations, influence on the project.

Ex: Use appropriate tools and frameworks, such as stakeholder mapping, powerlinterest matrix, PESTLE and pestle analysis to the project.

Define the goals and objectives of stakeholder engagement. Explain how the engagement will be integrated in the project lifecycle.

Ex: Use appropriate tools and frameworks, such as a communication plan. Elaborate on the expected challenges, opportunities, and strategies for engagement.

Define the activities and processes to monitor and evaluate stakeholder engagement. Assign roles and responsibilities for the main tasks and explain how feedback and data will be collected and analysed. Provide final recommendations.

Ex$.$ High$-$level timeline. What would be some reasonable

$2-3$ pages

milestones$/$phases$/$stages to the project? What activities could support the delivery of the objectives? What metrics $($minimum $4$ KPIs$)$ would be relevant to measure success $/$ failure for each objective? Why are these the right objectives?

Summarise the main recommendations to the client organisation highlighting the fundamental requirements and objectives for the next stage of the initiative. Based on the previous sections, provide a coherent short description of the conceptual definition to the project.

$2-3$ pages

$q,$

$q,$

$6.$References How can I figure out