b$\mathrm{.}21\mathrm{.}24.$Among the decisions relating to a product that a company must make are the following:

Question $12$Answer

a$.$

Segmentation, positioning and strategy

b$.$

Advertising, sales promotion and personal selling

c$.$

Environmental decisions

d$.$

Branding, labeling and packagingThe stage in the new product development process where the marketing strategy, financial and revenue projections are done is:

Question $11$Answer

a$.$

Idea generation

b$.$

Business Analysis

c$.$

Commercialization

d$.$

Screening and evaluation

Internet, journals and internal records

c$.$

Market intelligence, marketing research and experimentation

d$.$

Internal records, market intelligence and marketing research