B$2$B Buyer Behaviour Study

Ends Jan $21$

The annual B$2$B Buyer Behaviour Study from Demand Gen Report is the touchtone for understanding B$2$B buying practices and preferences, improving sales and marketing strategies, and netting successful demand generation results.

The report provides a list full of helpful information that manufacturers and other B$2$B businesses can use to enhance buyer relationships. This is particularly important in the COVID$-19$ era when many businesses are experiencing pandemic$-$related budget constraints.

Here's a link to the study: B$2$B Buyer Behaviour Study.

Your task is to:

Analyze the B$2$B Buyer Behaviour Study.

Find at least two key takeaways that concern B$2$B buyers and explain why.

Provide your feedback in discussion forum.