B$2$B Customers $($Keyboard Navigable Alternate Version$)$

B$2$B Customers

B$2$B markets differ from B$2$C markets in that business customers are making purchase decisions for their organization rather than for personal consumption. B$2$B customers purchase goods for use in production of their own products or to resell to other customers.

Business$-$to$-$business $($B$2$B$)$ marketing involves the process of buying and selling goods or services to be used in the production of other goods or services. In B$2$B marketing, there are multiple markets that firms can buy or sell to$.$ This activity is important because, just like in B$2$C marketing, B$2$B marketers focus their efforts on meeting the needs of their customers and creating value for those customers.

The goal of this activity is for you to identify examples of different segments of B$2$B markets.

Read the description of each item and determine the appropriate B$2$B market segment in which the item belongs.

Procter & Gamble is a global company providing consumer products in the areas of pet supplies, pharmaceuticals, personal care, and cleaning supplies.

Hospitals are organizations that provide health care for individuals.

Hyundai is the fifth largest automobile maker in the world.

Red Cross prepares communities for emergencies and works to keep people safe after emergencies.

U$.$S$.$ Steel is one of the largest fully integrated steel producers in the United States.