Question: B 2 B is absolutely rational by design, proactive and well organized; B 2 C is subject to the consumer's non - rational behavior.

"B2B is absolutely rational by design, proactive and well organized; B2C is subject to the consumer's non-rational behavior. Purchasing managers do not have the luxury to be intuitive, nor can they be emotional, and they do not fall prey to their prejudice and their senses..." Would you say that is true or false?

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