B$2$B marketers use many different digital tools to reach their customers. These tools include websites, mobile applications $($apps$),$ e$-$commerce platforms, social media, and enablement tools. In our modern era of portable technology, digital marketing tools are essential.

The goal of this activity is to recognize different forms of B$2$B e$-$marketing as demonstrated by actual businesses.

Match each example of e$-$marketing with the form of B$2$B marketing that it represents.

website enablement tool mobile application social media e$-$commerce platform

Match each of the options above to the items below.

A supplier of airplane parts makes available detailed specifications of its parts, along with details regarding the parts$$ adherence to government safety standards, via an online portal that customers can access as long as they have a company$-$approved account, username, and password.

No answer

A major supplier of fresh fruits and vegetables allows its customers $($mostly restaurants and cafeterias$)$ to check the status of their orders on their cell phones.

No answer

A Chinese company that makes low$-$priced men$$s and women$$s shoes does not employ any salespeople. Rather, it requires customers to place and pay for orders through a secure online channel.

No answer

A company that sells consulting services to local retailers posts interesting information and suggestions every day on its Facebook, Twitter, and LinkedIn accounts.

No answer

A manufacturer of office supplies uses an automated, electronic customer relationship management $($CRM$)$ system to track its customers$$ requests and activities. This system allows the manufacturer to respond quickly to customers$$ needs.