Question: B 2 B marketing Assignment 2 1 . A major U . S . electronics firm decides the best approach to a global business strategy

2

B marketing

Assignment

2

1 .

A major U

.

.

electronics firm decides the best approach to a global business strategy is to employ a multidomestic strategy. It will focus its efforts on China. Discuss some of the key threats the firm faces as it enters this market. How could it mitigate some of the risks associated with these threats?

10

Marks

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