Question: B 2 B sales take less time to complete. Question 1 1 What happens in the zero moment of truth? a customer decides whether or

B2B sales take less time to complete.
Question 11
What happens in the zero moment of truth?
a customer decides whether or not the purchase was a good decision
a customer enters a store with the intention of buying something
a customer uses a digital device to begin learning about a potential purchase
a customer first encounters a product on the store shelf
a customer interacts with a product for the first time after buying it
B2B sales take less time to complete. Question 11 What happens

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