B$3\mathrm{.}3\mathrm{.}1(4$ marks$)$

The Best Shoes marketing team decide they need to calculate a risk rating to calculate for undertaking no advertising at all to launch in Limpopo because the Best Shoes finance accountant wants to save money $-$ but rather just open Best Shoe stores all over Limpopo with no prior advertising. The risk rating for this happening would be:

Likelihood LIKELY

Severity CRITICAL

Calculate the risk rating using the Likelihood and Severity

Ensure you show all the numeric elements of your calculation.

B$3\mathrm{.}3\mathrm{.}2(4$ marks$)$

The Best Shoes marketing team decide they need to work out a risk rating for the threat posed by the existing Shoes sellers in Limpopo will be to Best Shoes entering the Limpopo market. The risk rating for this happening would be:

Likelihood $3$

Severity $3$

Calculate the risk rating using the Likelihood and Severity

Ensure you show all the numeric elements of your calculation.

B$3\mathrm{.}3\mathrm{.}3(4$ marks$)$

If the Best Shoes marketing team does not get the marketing campaign going in the next month the first Best Shoes store will open in Limpopo and there will have been no advertising done to promote the store. The risk rating for this happening would be:

Likelihood RARE

Severity CATASTROPHIC

Calculate the risk rating using the Likelihood and Severity

Ensure you show all the numeric elements of your calculation.