Question: B . Adjustment Letter ( 5 marks ) : First, read the following ineffective claim adjustment letter. Second, comment on the issues that you can

B. Adjustment Letter (5 marks):
First, read the following ineffective claim adjustment letter. Second, comment on the issues that you can see in this adjustment letter. In other words, you must identify all the problems in the letter. Finally, and most importantly, you must re-write another adjustment letter and rectify all the issues you identified. If you want to add some sentences to the revised adjustment letter to improve it, you are welcome and also suggested to do so.
Ineffective Claim Adjustment Letter:
Dear Alexis,
The failure of our sales staff to honour our famous price matching policy is a common occurrence. Nevertheless, we are extremely sorry for the inconvenience you must have suffered when you requested a discount at Northridge Mall outlet. As a result of past abuses of this policy, our staff is sometimes over-scrupulous in demanding proof of our competitors retail prices. Apparently, the advertisement you presented did not seem to meet standards that would qualify you for an in-store discount.
Despite the weakness of your claimand because we want to keep you satisfiedwe will all you a refund of the price difference in this case. Incidentally, if you are in the market for a printer capable of meeting the needs of your small business, may we suggest the HP Deskjet 5150.
Let us say again how very sorry we are for this problem. We sincerely hope it doesnt happen again.
B. Instructions:
When re-writing the adjustment letter, consider the above messages forms and structures.
When re-writing the adjustment letter, consider the readability.
When re-writing the adjustment letter, do not use similes or metaphors.
When re-writing the adjustment letter, single-space the message and dont double-space it.
When re-writing the adjustment letter, spend time revising, editing, and proofreading your report.
Include all the aspects of grading rubric
Adjustment Letter (Grading Rubric) :
1. Did the author open the favourable adjustment using positive and reader-focused language in the first paragraph?
2. Did the author identify how the company prevents a recurrence of the problem in the second paragraph?
3. Did the author avoid admitting fault or liability in the second paragraph?
4. Did the author ensure not to remind the reader of the problem in the third paragraph?
5. Did the author ensure to convey respect for the reader and express confidence in a renewed business relationship in the third paragraph?
6. Did the author regain the customers confidence with positive language in the final paragraph?

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