$B$&$B$ Inc. is a large retailer that competes directly with Walmart and Target. B&B Inc. initially tried to respond to Walmart by cutting its prices and reducing costs. Walmart has greater buying power and a more efficient supply chain, therefore, $B$&$B$ Inc. was not able to compete on costs. The company then tried to differentiate itself by signing a celebrity to create an in$-$house line of clothing. However, Target has a celebrity clothing line that has a more differentiated appeal. The economic value created by B&B Inc. is currently less than Target and Walmart. It can therefore be said that

B&B Inc.. has positioned itself successfully between Walmart and Target.

B&B Inc. is "stuck in the middle" and has a competitive disadvantage.

$B$&$B$ Inc. is "stuck in the middle" and has a competitive advantage.

$B$&$B$ Inc. is still creating an integration strategy positioned between Walmart and Target and is on the right track. It should continue this business strategy.