b) Based on your answer in part (a), identify and explain the advantages of using the suggested strategy. Explain each advantage with an example based on the above case. (6 marks) c) CJ CheilJedang Corp realised that the Brazilian market is very important for CJ Cheil Jedang Corp's future as the market size and potential are huge. The acquisition of Schwan's Co leads the frozen food products ready to export to the Brazil market. Suppose CJ's final prices will be too high for Brazil; what steps could management take to lower the price and still generate profits from selling frozen food products there? Illustrate each step with a relevant justification based on the above case. (14 marks) d) Critically examine the Korean and American cultures by Hofstede's national cultural framework. Explain your answers with the country scores. (24 marks) e) Suppose you work for CJ CheilJedang Corp and are posted to Mexico City, Mexico. You hire a full-time maid to take care of household chores. A Mexican colleague tells you local maids are typically poor women who live in Mexico's slums and earn about US$500 a month. As an executive, you feel guilty about paying such a cheap wage when you can afford much more. But for cultural and socioeconomic reasons, your colleague insists you cannot pay more than the going rate. Doing so might embarrass your maid and risk upsetting the economic balance in her community. Do you pay your maid the customary local rate or a higher wage? Using the five ethical standards approaches to examine this ethical dilemma (this tool can also be used to appraise ethical dilemmas). Identify and explain each approach with a justification based on the above case. (15 marks) - End of Section A - Section A (68%) - Case Study Question Al (Answers refer to Chapters 3, 4 and 16) South Korean food giant CJ buy US frozen food company for $1.84 billion SEOUL - South Korea's CJ CheilJedang Corp bought privately held U.S. frozen foods firm Schwan's Co for $1.84 billion in November 2018, the South Korean food-to-entertainment conglomerate's biggest-ever acquisition The acquisition builds on CJ's push into the United States. The firm in August bought Ohio-based Kahiki Foods, a supplier of frozen Asian meals to stores including Walmart Inc. The latest deal will give CJ access to Schwan's distribution network, including logistics centers and delivery vehicles, as it looks to expand its existing U.S. business focused on Korean food such as dumplings and noodles. Schwan's, owner of brands such as Red Baron, Freschetta, MaMa Rosa's and Tony's pizza, has an annual revenue of $3 billion and the second-largest U.S. frozen-pizza market share. It employs 12,000 people. South Korea CJ Buy Schwan's Frozen Food This buyout is among the biggest outbound deals in recent years by a South Korean company, following Samsung Electronics' $8 billion purchase of U.S. car tech company Harman and LG Electronics' $1 billion takeover of an Austrian auto light maker FREEZE FREEZERYMEN.COM (Sources: Adapted from Nikkei (2018) South Korean food giant For $1.84 Billion CJ buy US frozen food company for $1.84 billion, https://asia.nikkei.com/Business/Business-deals/South-Korean-food-giant-CJ- buy-US-frozen-food-company-for-1.84-bin, 15 November 2018) MEAL a) United States President Trump signed United States-Mexico-Canada Agreement ("USMCA") in late January 2020, the revised North American Free Trade Agreement, into law meaning that US food products that were not approved for sale in Canada prior to USMCA, would automatically gain access to the market. Which product marketing strategy will you suggest CJ CheilJedang Corp to adopt? Give reasons to support your choice and illustrate cach reason with an example based on the above case. (9 marks) b) Based on your answer in part (a), identify and explain the advantages of using the suggested strategy. Explain each advantage with an example based on the above case. (6 marks) c) CJ CheilJedang Corp realised that the Brazilian market is very important for CJ Cheil Jedang Corp's future as the market size and potential are huge. The acquisition of Schwan's Co leads the frozen food products ready to export to the Brazil market. Suppose CJ's final prices will be too high for Brazil; what steps could management take to lower the price and still generate profits from selling frozen food products there? Illustrate each step with a relevant justification based on the above case. (14 marks) d) Critically examine the Korean and American cultures by Hofstede's national cultural framework. Explain your answers with the country scores. (24 marks) e) Suppose you work for CJ CheilJedang Corp and are posted to Mexico City, Mexico. You hire a full-time maid to take care of household chores. A Mexican colleague tells you local maids are typically poor women who live in Mexico's slums and earn about US$500 a month. As an executive, you feel guilty about paying such a cheap wage when you can afford much more. But for cultural and socioeconomic reasons, your colleague insists you cannot pay more than the going rate. Doing so might embarrass your maid and risk upsetting the economic balance in her community. Do you pay your maid the customary local rate or a higher wage? Using the five ethical standards approaches to examine this ethical dilemma (this tool can also be used to appraise ethical dilemmas). Identify and explain each approach with a justification based on the above case. (15 marks) - End of Section A - Section A (68%) - Case Study Question Al (Answers refer to Chapters 3, 4 and 16) South Korean food giant CJ buy US frozen food company for $1.84 billion SEOUL - South Korea's CJ CheilJedang Corp bought privately held U.S. frozen foods firm Schwan's Co for $1.84 billion in November 2018, the South Korean food-to-entertainment conglomerate's biggest-ever acquisition The acquisition builds on CJ's push into the United States. The firm in August bought Ohio-based Kahiki Foods, a supplier of frozen Asian meals to stores including Walmart Inc. The latest deal will give CJ access to Schwan's distribution network, including logistics centers and delivery vehicles, as it looks to expand its existing U.S. business focused on Korean food such as dumplings and noodles. Schwan's, owner of brands such as Red Baron, Freschetta, MaMa Rosa's and Tony's pizza, has an annual revenue of $3 billion and the second-largest U.S. frozen-pizza market share. It employs 12,000 people. South Korea CJ Buy Schwan's Frozen Food This buyout is among the biggest outbound deals in recent years by a South Korean company, following Samsung Electronics' $8 billion purchase of U.S. car tech company Harman and LG Electronics' $1 billion takeover of an Austrian auto light maker FREEZE FREEZERYMEN.COM (Sources: Adapted from Nikkei (2018) South Korean food giant For $1.84 Billion CJ buy US frozen food company for $1.84 billion, https://asia.nikkei.com/Business/Business-deals/South-Korean-food-giant-CJ- buy-US-frozen-food-company-for-1.84-bin, 15 November 2018) MEAL a) United States President Trump signed United States-Mexico-Canada Agreement ("USMCA") in late January 2020, the revised North American Free Trade Agreement, into law meaning that US food products that were not approved for sale in Canada prior to USMCA, would automatically gain access to the market. Which product marketing strategy will you suggest CJ CheilJedang Corp to adopt? Give reasons to support your choice and illustrate cach reason with an example based on the above case. (9 marks)