b. conducted c. expected d. Methodology e. responses a. sample population 1) 2. for Problem Resolution We designed a questionnaire containing 10 questions to target 5 specific areas of guest experience. Those areas included the rides, food, cultural comfort, employee interactions and facilities while our question types were 5 Likert scale, 3 multiple choice and 2 scaled responses. Please see Appendix A for the complete questionnaire. The survey was 2). during the month of October on each Saturday between the park opening hours of 8am to 8pm. We chose Saturdays in October because they have the highest yearly park attedance. Our 3). included male and female visitors to the park who were aged 18 and over. We chose these parameters because we felt they would give more reliable answers than talking to children, who would not be able to provide accurate responses to topics like parking and ride wait time. The team surveyed 100 respondents each Saturday, collecting a total of 500 4). by the end of October. Most of the 500 respondents were from either Hong Kong or mainland China. We 5) that each of the five main areas we investigated would show evidence of guest dissatisfaction. a. Additionally b. found c.show d. positive e. Part 1 3. Results and Solutions: 1). We focused on 4 sets of data results covering 3 different research areas. The first of the interesting responses was in regard to employee interactions with guests (see Appendix B). When asked the question about where visitors interacted most with characters in the park, we 2). that by far the lowest response was "at the entrance". 3). when asked if they felt park employees were friendly, 154 out of 500 respondents disagreed or strongly disagreed with this statement. These results that HKDL is not meeting its target of making guests feel welcomed from the minute they enter the park, and while the majority of respondents did indicate they felt employees were friendly, at Disney we strive to achieve friendly interactions with 100% of our guests. Based on the above findings we recommend that HKDL: provide training to its employees; and station characters at the entrance to the park in order to start the visitors' experience with a 5). ,, friendly interaction