Question: b) Define Customer orientation and Customer satisfaction as it applies to marketing of a service. How are they linked and why are they important? (18

b) Define Customer orientation and Customer satisfaction as it applies to marketing of a service. How are they linked and why are they important? (18 marks)

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b) Define Customer orientation and Customer satisfaction as it applies to marketing of a service. How are they linked and why are they important? (18 marks)

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