Question: b . During the 1 9 9 0 s , several airlines were on the brink of bankruptcy. These same airlines were giving away millions

.

During the

1990

,

several airlines were on the brink of bankruptcy. These same airlines were giving away millions of dollars in free airline travel through their frequent

-

flyer programs. Do you think it would have been a good idea for these airlines to eliminate their frequent

-

flyer programs to earn higher profits? Briefly explain your answer.

(6

marks

)

b . During the 1 9 9 0 s , several airlines were

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