Question: (b) Explain THREE different types of payment models for display advertising. (15 marks) Question 1 Assume you are the marketing manager of a fitness center

(b) Explain THREE different types of payment

(b) Explain THREE different types of payment models for display advertising.

(15 marks)

Question 1 Assume you are the marketing manager of a fitness center in Hong Kong targeting working women aged 20-40. You are thinking about how to promote the center through display advertising (a) Recommend TWO different websites on which online display advertising (10 marks) for a fitness center could be placed. Quote examples to support your

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