b$)$In launching this new clothing range, why do you think the KFC Youth Foundation has chosen to partner with the three chosen charities $($i$.$e$.,$ Black Dog Institute, ReachOut and WhiteLion$)?$ In your answer, define what is a point of parity $($POP$)$ and what is a point of difference $($POD$),$ and provide an example between KFC$/$The KFC Youth Foundation and these three chosen charities $(20\%)$ of at least one POP and one POD. You will find the below website links useful in building your answer.