b$.$ In small groups or as a class, brainstorm objections that pet owners may raise about the pet daycare concept. What may prevent pet owners from using Pet Haven's services? What will convince them to send their pets? Prepare for this brainstorm by talking to friends and relatives outside of class and getting their opinions. For each objection or question, give Kelly and Noah ideas about how to anticipate those issues in their marketing materials. What objections should they refute and how? What objections might they concede and how?