Question: b. In the same Excel sheet, compute the effective ROI % that should be attributed to the campaign. In addition, report the effective ROI %

b. In the same Excel sheet, compute the effective ROI % that should be attributed to the campaign. In addition, report the effective ROI % here_ (15 points) (Note: Upload the complete Excel sheet as a separate attachment with your submission. Ensure the pivot chart fields and all formulae are available for me to view when I click on the respective cells in the Excel sheet submitted by you.) Week Sponsored Click throughs Organic Click throughs 31,002 198,566 2 29,005 199,025 3 27,852 193,255 4 24,056 201,255 5 220,040 6 218,508 7 210,004 8 218,540

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