B Question 1 A process manufacturer of industrial materials set itself the goal of increasing shareholder value in all aspects of the company's operations. There was a strong focus on profitability and asset utilization, as well as a well-balanced P&L and BAL statement. There was a lot of competition for the company's products, and little differentiation between them. To gain and maintain market share, quality and a customer engineering support program were the primary means of gaining and maintaining market share. Analyze the significance of BEP in daily business operations. Use relevant examples to reinforce your points