Question: B . ( Sensitivity Analysis ) . Independent of A . Your answers and justifications for this part should be based only on the sensitivity

B.(Sensitivity Analysis). Independent of A. Your answers and justifications for this part should
be based only on the sensitivity report provided below and NOT on the Excel sheet used in
A.
Variable Cells
Constraints
**1E+30 : This symbol indicates a very large number
a) What is the optimal daily production plan? What is the total daily profit?
b) Marketing discovered that customers are actually willing to pay $98 for Product A. They are
considering this move but are worried that this might affect the production quantities already
contracted.
What is your take on this? What would be the new revenues if they increase the price? Explain
carefully.
c) A strike in one of the plants reduced by 15 hours the available labor time? Would that affect your
profit? If yes by how much?
d) Sales people are upset with the recommended plan. They have predicted a demand of 16 units for
Product A while the recommendation (based on the above) is to produce 10 units. They are upset
that you are leaving money on the table. How would you justify this decision to the sales people?
 B.(Sensitivity Analysis). Independent of A. Your answers and justifications for this

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