b. There are two analyses that Slate should conduct simultaneously before launching any premiumpriced products successfully. First, Slate should have a study on its customers and follow by a thorough analysis of its competitors. Then, it would carefully differentiate its services and products according to the core competencies of the company as well as the purchasing powers of the customers after accurately assessing both of the company's marketing and merchandise. It would also examine the service fitness against its competitors before it launches any premiumpriced products to the customers. Ideally, a thorough review of the customers' base will come off the top of the list. Slate Bros should understand clearly the essential five W's and H in the marketing strategy of its customers, their behavior, and their spending logic. Meanwhile, Slate should call for a detailed examination of the competitors and look into what they are offering to the collective groups of customers through the essential five W's and how they are distributing. After obtaining the information, Slate would assess itself by going through a detailed company analysis. With such analysis, Slate should align with the objective, the resources, and the core competencies of the company. It allows Slate to find out what it can do and how to deliver and methods to optimize its services and products that can offer the most satisfaction to its customers among the competitions. By understanding their competencies and the consumption patterns of its customers, Slate can differentiate itself through its core competencies as well as improve its services, and products to enhance its competitiveness. Should these analyses and interpretation confirm the data and fit the market, Slate should have no problem by offering premiumpriced products to its customers successfully { slides 22 8.: 23)