$($B$)$ value proposition

C$)$ brand positioning

D$)$ market segment

$7.$ Which of the following is true with regard to strategic planning?

A$)$ At the corporate level, the company starts the strategic planning process by determining what $p$ businesses and products is best for the company.

B$)$ A strategic plan deals with a company's short$-$term goals.

C$)$ The focus of strategic planning is to define a game plan for long$-$run survival and growth.

D$)$ The strategic plan is a statement of an organization's purpose.