b$)$ What role did their personal commuting experience in the region play in identifying the

opportunity? $(2$ Marks$)$

c$)$ How being a local player helped Careem to cater the needs of users in the region? What

factors have contributed to its regional popularity? $(5$ Marks$)$

d$)$ As the taxi$-$booking segment matures in the Middle East, how relevant will factors like

innovativeness and first$-$mover$$s advantage to be sustainable and continuous success? $(5$

Marks$)$

e$)$ Considering the strong competition from the global leader, Uber, do you think Careem will

be able to maintain its market positioning in the region? $(5$ Marks$)$

f$)$ In what ways do you think Careem can contribute to the local economies? $(5$ Marks