Question: B2B & B2C markets differentiate from each other based on the product characteristics, market characteristics and buying process characteristics. List and briefly explain 2 (two)

B2B & B2C markets differentiate from each other based on the product characteristics, market characteristics and buying process characteristics. List and briefly explain 2 (two) differences for each category. ( ie. 2 for product characteristics, 2 for market characteristics and 2 for buying process characteristics)

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