Baba Bread Sdn Bhd is the market leader of bread business in Malaysia. Under the brand called Baba Bun, they control almost 90% of bread business in whole Malaysia. The bread business is so attractive as majority of Malaysian people like to eat bread and therefore it triggers to everyone to participate in the business. Recently, Baba Bread Sdn Bhd had stopped taking flour, one the main ingredients from their sole supplier Fafa Flour Sdn Bhd as they had switched to another supplier as new supplier can give them better price to Baba Bread Sdn Bhd. Two major issues now faced by Baba Bread Sdn Bhd. First issue, after stopping taking flour from Fafa Flour Sdn Bhd, they are now producing their own bread using the brand fantastic Bun and hugely advertised through online and offline platforms. Second issue, Baba Bread Sdn Bhd special task force marketing team had identified at least 5 new players including 1 foreign company will be entering the bread business in Malaysia. This is not good for Baba Bread Sdn Bhd as this will reduce their market control over the bread business and as well suppressing their profit. Formulate ALL possible methods for Baba Bread Sdn Bhd can do to block Fafa Bread Sdn Bhd and another 5 new players from entering the bread business in Malaysia.

 

 

 

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