Question: Babd Inc. in the last two years has found it really difficult to accurately measure its business performance, although they have a well define business

Babd Inc. in the last two years has found it really difficult to accurately measure its business performance, although they have a well define business objectives and metrics. What might be the issue at stake?

doesn't have well

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defined KPls for their objectives

business objectives and not well defined

have selected metrics for only one department in their organization

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