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Attempts Attempt $1$ score is$1\mathrm{.}2$ Attempt $2$ score is$1\mathrm{.}6$ Keep the Highest $1\mathrm{.}6$ out of $21\mathrm{.}6/2$

$4.$ Innovation in the Organization

Identify the step in the innovation process at which the following actions are most likely to occur.

Development

Application

Launch

Growth

Maturity

Decline

A shoe company now has its marketing and distribution departments work together on release dates; this prevents ads from appearing before the shoes are actually available.

Andrew sends a survey to customers to better understand their level of interest in two features that may be added to his company$$s product.

Once the entire lot around a newly built home is ready, a gardener adds all of the landscaping during a $3-$day period, instead of planting small sections over an extended period.

The first flat$-$screen televisions were expensive and offered by few manufacturers. However, within a few years, most televisions incorporated that technology.

Although most people thought neon Hammer pants would never come back in style, thousands of pairs sold after a popular singer wore a pair during a national television interview.

A manufacturer that makes compact disk $($CD$)$ players sold fewer CD players once people began buying music in MP$3$ format.

Consider the common impediments to innovation noted in the summary below.

The Innovator$$s Dilemma: Why Great Companies Fail to Change, a book by Clayton Christensen, explains the common organizational impediments to innovation. These include a lack of resources or failure to allocate resources strategically, inability to act quickly due to bureaucracy, risk aversion, and an inability to recognize opportunities to innovate. The failure to recognize opportunities could be caused by the organization$$s structure, culture, complacency, and confidence.

As for$-$profit competitors like FedEx and UPS gained market share, the government$-$run United States Postal Service $($USPS$)$ failed to implement managerial and process innovations. Long chronically short on funding, the USPS has faced even stiffer budget challenges as a result of losing business. What are the most likely reasons the USPS failed to innovate? Check all that apply.

Lack of resources

Failure to recognize opportunity

Resistance to change

Time to innovate

Organizations can encourage innovation by rewarding it$,$ by designing jobs to support it$,$ and by reinforcing a culture of innovation.

Which of the following statements describe an organization$$s use of organization structure and design to promote innovation? Check all that apply.

All of Google$$s work facilities incorporate snack and beverage stations within a $150$ feet of employee work spaces.

GradyWhite Boats offers a financial bonus company$-$wide when revenue goals are met.

DreamWorks Animation offers employees fully$-$paid sabbaticals.

Google has a $20\%$ Time$$ policy. A fifth of an employee$$s time at work can be spent working on ideas and projects of personal interest.

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