Background

Congratulations!! Your quick delivery startup, G

$$

t

$$

r

$,$

$$which promises groceries in minutes, has received an amazing offer from Bill Gates who had been the richest person in the world before he was replaced by the crackhead, Elon Musk a few years ago. After failing in the microchip business, he is now planning on another move to get his position back and therefore ordered his scout team to scan all the promising startups in the global market. And you are shortlisted. He is so impressed by your idea that he can

$$

t wait to set up a meeting before pouring down billions of dollars into your startup. But he leaves nothing to the chance in his investment decisions and thus wants to make sure that you know what you are doing. He sent you a few interview questions. To meet Bill as having well prepared for these questions is of vital importance as he is known for roasting his employees for not having prepared properly for the briefings. He must take it as a disrespect to his job. Anyways, here are the questions:

Q

$1$

: Monitoring and evaluating customer behaviors without having to involve the old

$-$

school field surveys is a must. So

$,$

$$you should seriously give a thought to the ways to leverage text and web mining effectively in this endeavor. Please provide me a roadmap that details which mining methods you will use for what purpose? I need you to be specific here: specify the data sources, analysis methods, and the key insights you expect to derive from them.